detour coffee roasters and i worked together TO provide them with a gallery of compelling images that evoked a feeling of simplicity and enjoyment in order to engage with their audience through their social media platforms. Our aim was to highlight the use of Detour coffee during the pandemic. we were inspired to take these photos in a setting that reflected the natural rhythm of home – ex. making a cup in the kitchen or enjoying a cup on the back porch.
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01) we connected over the phone, hatching the idea and concept together and working collaboratively to finalize the direction.
02) next we fine tuned the details: location, shoot date, approved storyboards, and went to work!
03) I Delivered a beautiful gallery of hand-picked images by Detour that allowed them to tell this story over social media.
DETOUR WAS LOOKING TO TELL A STORY THAT WOULD ENGAGE THEIR AUDIENCE ON SOCIAL MEDIA THROUGHOUT THIS UNEXPECTED TIME APART.
we crafted the STORY OF "COFFEE AT HOME" BY OFFERING CAPTIVATING IMAGERY THAT EVOKED FEELINGS OF NOSTALGIA, HOPE, AND ENJOYMENT.
detour Coffee roasters